business

By Alana Semuels

Continuing its retreat from traditional media, Google Inc. is bowing out of the radio advertising business. It plans to keep trying to sell ads for streaming audio on the Web.
The cutback reflects a general belt-tightening at the Internet giant, which is trying to curb its big spending by shutting down businesses that aren't working.
"While we've devoted substantial resources to developing these products and learned a lot along the way, we haven't had the impact we hoped for," Susan Wojcicki, vice president of product management, wrote in a post on the company’s blog. About 40 employees will lose their jobs.
Google launched its radio efforts when it bought DMarc Broadcasting Inc., a Newport Beach company with radio advertising technology. The 2006 deal was initially valued at as much as $1.1 billion but ended up costing less because DMarc failed to hit performance goals.
The Google Audio Ads and Radio Automation programs sought to create new revenue streams for broadcast radio and to streamline the process of buying and selling radio advertising.
"It's just not making them enough money for the cost," said Greg Sterling, an analyst at Sterling Market Intelligence. "It speaks to the weakness of the medium itself."
What's more, he said, the recent cutbacks suggest Google's efforts to become a multiplatform media company are dormant. In January, it killed its Print Ads program for newspapers, ended uploads to Google Video and closed its mobile social-networking service Dodgeball.
But Sterling said Google's media "will probably resurface in a less ambitious form when the economy revives."

source : Los Angleles times

Almost the same with the computerization of business in the trade, dakalanya people think that by applying computerized accounting system, then all problems will terselesaikan.Meskipun accounting assumption is not entirely wrong, but also can be said is not entirely truthful. Because the actual purpose of computerized accounting system is only for

* Zoom error recording,
* Control and cheating
* Acceleration calculations.

However, computerized systems can not be right that a system that has been applied correctly or incorrectly, because the computer only act in a dummy (Passive), meaning that any given command to be done for the countdown, the computer will calculate the direct, but he (computer) do not know whether that was in the countdown is a matter that should be counted or not a matter that needs to be calculated (by way of such).

Departure from there, if we want to start a turnaround in the accounting business, which is a new walk, which needs to be is that we must first know the accounting system (manual), which will be applied in our business. After we merancangnya, we can apply the new accounting system that terkomputerisasi. There will be compromise, compromise occurred in the calculation of the accounting method.

The need to first be prepared to start the cycle accounting is true, actually has bebererapa stages, depending on the destination to be achieved from the accounting calculation.

Starting sikulus Akuntnasi diusaha savings and loans will be divided into 2 groups basis, namely:

1.

Savings and loans that have been there before and computerization
2.

Saving and Loans where there are no new data.

1. If the Save Borrow your business running, of course, you have a little more to apply methods or how accounting calculation that can generate a report Balance Profit and Loss. From the way you gunkana at this time, you can applying it to the system that you will use.
the need to become your attention is when you apply perhituangan accounting Savings and Loans are self-taught (think own), then your accounting system should be replaced by adopting the system that you use, because there is a possibility if you still use your self-taught system, the method is not ready for the development of your business.

some points that need attention:

1.

Loan interest calculation method
2.

Method of calculation of interest savings
3.

treat income and the cost basis or cash basis accruel

2. Saving and Loans If you just stand, the most important point is that you must have at least one that can never run or (become) an interpreter at a book store business loans. Because with this, then the business will be reported (in the manage) is how, will be set at the start.
You try to imagine the business if you do not understand that one of the savings and loans (usually cooperative), the "obligation" to make a report and rugilaba balance that must be reported to the Member be difficult.
Different business trade (private) that do not have the obligation to make reports and balance sheets rugilaba.

jurubuku needs a new business due to system (computerization), which is not 100% dictate how melaporakan how the accounting should (be), but some will be set up in advance (by the user) to comply with state savings and loans (cooperative) that run. and this need in the pen "design" the report forms and methods of calculation.

by :Rusman Hakim
Observer Entrepreneurship



According to me, is mistaken learn phenomenon leaders, to create leaders. Similarly, misrepresentation learn phenomenon successful businessman, to print a successful businessman. For, leader of the phenomena (or business) is a human phenomenon, which is not the same with natural phenomena. If Isaac Newton to learn about the fall of apple fruit to the ground (natural phenomena) and then find gavitasi law, then it is okay, just okay. Because natural phenomena are not changed, the legal gravity will remain immortal.

However, learn the human phenomenon will cause frustration. For, the human machine is a change, so there will be no human phenomena that remain eternal throughout the period, contrary to what we see in the event of the fall apple fruit.
Leaders, in any field including business, human figure that is free, which will act without considering the theory like any rule, so that virtually useless if we want to learn and follow a long terjangnya impressions.

Try to see, while the world economic recession year 1929, all based on theories that there is, trying to sehemat may apply. But otherwise, Matsushita's king electricity from the Japanese royal to even money. As if money is no more than just toys properly. Although it is not without reason that he apply.

See also Kim Woo Chong, founder of the Daewoo empire. When all the businessman (also with theories that there is) to enter the market to concentrate wealthy countries such as the United States and Europe, he even with santainya entrance to the market "hardware" such as Iran, Sudan and Russia and the countries block east.

"Futility" learn and try to kick lunge business leaders can be felt directly in the field. The first time the Harvard Business Review published a marketing concept familiar with the "Marketing Mix" 4p (product, price, place and promotion), virtually all businessmen and business experts embrace the concept of this fanatic. Similarly, universities and school management.

But, not too long, as a result of the "RADIO" business leaders are eager to play, changes in economic trends and forces the industry experts and learners change again with the concept 6P battery, which last 8P even mentioned as 12P.

How to continue? If we need is time to learn and not with the science behind the era of marketing, when we do business?

I think we all are trapped and float in the "flow of knowledge" created by their "expert knowledge", so we were not more innovation that is the key to business success. We continuously "forced" catch up without the knowledge know where the end pangkalnya.

The question: "Actually we want to be like a businessman or a scientist I?"

I believe that business success and is the only kind of game. As to what is said by William Cohen in the writings of "The Art Of The Leader": "Success is Acquired by playing hard, not by working hard ..".

Referring to the many people obsessed about Bill Gates and Donald Trump, as mentioned above, that both the leaders also reached Beneath the success of the play.

Bill Gates since the age of 13 years still have to play with computer software, and with it he became one of the richest people in the world. Donald Trump also since the small always play to the office of his father, Fred Trump. He was once like to see a mock buildings and skyscrapers, before interested in the business sector father, namely the property. Donald Trump and be a King Property.

Finally I want to is, people who learn the science of leadership will not be a leader. However, people who try to become leaders, will be the leaders. Similarly, people who learn the science business, will not become a businessman. But, the people who tried to become a businessman, will become a businessman.

by :Rusman Hakim

For we feel afraid and not familiar started the business, which usually arises in our minds is: "learn". The options may be a way to take the program so S2 and a MBA, or number of seminars and training, or can also act like a teacher and serve on a Begawan business.

Approximately selaraskah have thought that such a groove with what happens in reality? Let's study.

Most of the business because we want success, and a rich feast. We imagine, how good's in it and if we can sesukses and sekaya Bill Gates or Donald Trump. According to the views of the community in general, they are successful people who truthfully. They loop-loop business performance that makes people obsessed.

But experts wonder if any extract try and learn all that there are people on that success, with the hope that can transfer the values of success to other people who also want to become a successful figure. They maintain that: "Leaders are made, not born."

Furthermore, all long lunge by the businessman, the collected, dipilah-Sort, and then analyzed. From the analysis it made theories. The result, the various theories that terkemas success in the material "knowledge business," the discourse of professionalism, knowledge leadership (leadership), and others.

People really want once the public find ways that can help them to quickly achieve success. Such rail train that followed it will lead people arrived at the gates of success.

However, what we want to correct figure to be successful - more successful businessman specificity - must travel records with theories such success?

From the various notes that there is, does not seem so. Many long-lunge by the world's business leaders do not reflect that success because of their learning seriously in the business knowledge, professionalism and leadership theory. Not also the knowledge economy, theories about the freedom of financial, marketing knowledge and so forth. Also, because they are not diligently follow the success of seminars or workshops on business strategy.

On the other hand, many business leaders it is the people who do not like learning, lazy school, and only want to play it. Boro-boro take seminars or workshops. During the can?

There are several examples of cases. The first, Thomas Alva Edison. Name this since we already know in elementary school is not it? However, we certainly know more as the Edison of knowledge, because schools focus only on the teachings of the discovery of incandescent lamps and various other technical findings that do.

But we rarely consider that Thomas Alva Edison was also a big success. He is the owner and founder of several companies with names such as Lansden Co.. (car / automotive), Battery Supplies Co.. (battery), Edison Manufacturing Co.. (batteries, etc.), Edison Portland Cement Co.. (cement and concrete), North Jersey Paint Co.. (paint), Edison General Electric Co.. (electrical equipment, etc.), and many others. One of the still successful until now is General Electric.

What is to achieve all that Edison must take pains to follow the various schools and higher education? Or the world-class seminar held by the success of experts, business experts or specialists financial freedom? Was not. Figure Edison is the only figure shiftless hold 3 weeks of school. He would prefer to play with tools, with wires and electricity. Beneath it, and with it his success.

Another example is Kenji Eno. He also did not like school. He just likes to play with games, bands played formidable sets with video games. Class 2 senior high schools continue to idle stop. And can work at the software company, until he finally succeeded in establishing the company's own software, called WARP. In just the tempo few years, Kenji Eno able to bring the company into the company's video games of the world's recognized by industry leaders.

The phenomenon, a phenomenon created by people like Edison and Kenji Eno gives us the impression that all business is actually closer to a game, and too far to be treated as a science.

Gede freshman known as a specialist management (even dijuluki Stephen Covey Indonesia), Kenji Eno comment on the phenomena as the success of the freedom of thinking that is able to jump, because it has not been affected by pollution-pollution that created the school.

by:Siswo Nugroho
You never go to movies titled Kungfu Panda? You like? The effect of what you can? If I, but this sentence that I remember, "yesterday is history, tomorrow is Mystery, today is a gift."

Either sentence is simple. But he is the thought, care is also yes. It feels so I have more strength after hearing the sentence. Magic yes? Only the words in the movie but can make people become stronger.

Not many people are able to utilize the maximum of life. Age is a long and sometimes only through it we do things without meaning. Time is running fast. Without felt suddenly we are old. But, do you ever try to think like this, "what I have to be able to second this? It is great that I achieve? "

Well, well, well. It is time we beresolusi. Hmmm, there must be time we stop for a moment from all the activity. And, we make a long question which we must submit on ourselves. Yes, angket create for ourselves. And only we who must answer all the questions there. Will be discovered here, whether we are living according to our willingness? Berhasilkah we have?

We must be honest in themselves. If we squander time is useless, do not be afraid to acknowledge. If too many errors that we do, we may regret. But, sorry just is not enough. We still have time to the front. Time is still a mystery. Mystery that only we can solve. Ink which you will torehkan in the blank sheets we?

Similarly, in the business. Throughout what business you are running? Target what has been achieved? What are the mistakes that have occurred in your business? Failure what you never forget?

Yesterday is history. This means, we must learn from what happened. If you failed yesterday to sell 100 products, does not mean that tomorrow you will fail again. Today is a gift. So, for you to be able to use this day as possible, I believe the mystery of your business to the next will not make you worry.

If today you go bankrupt.the company's high debt. All property is be a bank. What will you do? Be sad, be angry, uring-uringan also be. But, the original productive. Excite feelings, emotions that sometimes are also good for health. Origin, do not kebablasan.

Moreover, better take advantage of the gifts of God given to you. As the day you are given this time, given the still life. This means you still have the opportunity to rise again. Although staggering, you can not lose control. Time will be difficult days paid in the future. Trust. God not only to test your patience, but also to test your creativity. Experience is the best teacher. Study from there. If you have been successful, I believe you can be more successful again.